A boutique for the companies building blockchain, tokenisation, RWA and financial infrastructure.
Send a short enquiry to request a strategy call.
We help leadership teams explain complex products to the markets they need to reach, and build the presence and relationships that growth in this sector depends on.
From the press / Expansión
¿La computación cuántica es una amenaza real para bitcoin?41 outletspress & broadcast
Featured in: Forbes, Yahoo Finance, Cointelegraph, Decrypt, The Block, BeInCrypto, Benzinga, Binance, Expansión, La Vanguardia, ABC, TV3, Europa Press, Merca2, Agencia6, Radio Intereconomía, RUG Radio, Pukecast, Web3.tv, Techie Trends, Territorio Blockchain, Tecno Hotel, The Arabian Mirror, Yelp, ETF.com, The Daily Hodl, Blockchain Magazine, Invezz, TechBullion, Blockchain Reporter, TechStartups, CryptoPotato, Chainwire, zyCrypto, Cryptopolitan, CoinJournal, Coinchange, TheStreet, El Salvador in English, Diario El Salvador, Medium
Most engagements start with one of these three situations. Each has a first route we would explore before anything is published.
Make the case legible before the market judges it.
We align product, legal and commercial teams on the category, the risk language and the proof an allocator or issuer needs to see before a first meeting.
Positioning → proof → stakeholder communications
Build the context before the announcement.
Evidence, executive voice and stakeholder sequence prepared in advance, so the news carries credibility beyond the press release.
Transaction narrative → materials → controlled cadence
Turn a read of the market into a route to the accounts that matter.
Product, sales, partnerships and leadership share one map of the venues, counterparties and narratives that move a deal forward.
Market intelligence → priority channels → account narrative
A read of the market first, then the position, the distribution and the partnerships that follow from it — sized to your stage.
We decide where the company sits before anything is published: the category, the claim, and who has to believe it first.
Market positioning · Messaging & narrative · Go-to-market strategy
We put founders and companies in front of the outlets allocators, issuers and regulators read, and keep the story consistent when all three are in the room.
PR strategy · Media relations · Founder & executive visibility
Reach is not the aim. Being heard by the twenty operators, allocators and counterparties who move first is.
Social & content systems · Community · Campaigns
Go-to-market for tokenised products that has to survive a compliance review before it reaches an allocator.
Tokenisation narratives · RWA positioning · Institutional communications
Found by the right buyer in search and in AI answers, on a site that turns the visit into a conversation.
SEO · GEO / AI visibility · Website audits
A read of the market before you commit budget to it, and the partnerships and business development that turn that read into revenue.
Market diagnostics · Competitive signal tracking · Strategic partnerships
Tokenised capital markets / NexBridge
$8M
Series A closed
Institutional GTM and product narrative across a tokenised asset portfolio.
Read the caseSports IP · Web3
Led marketing for the official NFT collection — 7-person team, four stadium activations.
DeFi rebrand
Full rebrand and go-to-market across an 11-month engagement, including the $VOY token launch.
Marketplace launch
Pre-launch GTM, audience segmentation and acquisition strategy for a regulated marketplace.
A limited roster so the work stays senior, considered and close.
You work with strategic thinking directly, not layers of account management.
We agree where the company should sit in its market before anything ships, which keeps everything that follows cheaper and more effective.
Each engagement is built around your stage, market and goals. No stock proposals.
Relationships with funds, exchanges, media, conferences and operators, built over years of working inside the sector.
One senior person accountable for the outcome, working across Europe, the US, the Middle East and Asia.
CEO & Founder
A strategic operator who has spent her career where capital markets, digital assets and regulated environments meet. She founded the boutique in 2019 and has held the marketing function directly ever since — as fractional CMO, strategic advisor or communications lead, depending on what a company needs at its stage.
Share your company and current priorities. We review every enquiry before the first strategic conversation. Engagements are taken by selection.
Send a short enquiry to request a strategy call.
