Positioning, authority and distributionfor digital assets and emerging technology.
A boutique for the companies building blockchain, tokenisation, RWA and financial infrastructure. We help leadership teams explain complex products to the markets they need to reach, and build the presence and relationships that growth in this sector depends on.
- Est.
- 2019
- Bases
- NYC · BCN · DXB
- Model
- Founder-led
- Clients
- By selection
Featured in
24 outletspress & broadcast
- Forbes
- Yahoo Finance
- Cointelegraph
- Decrypt
- The Block
- BeInCrypto
- Benzinga
- Binance
- Expansión
- La Vanguardia
- ABC
- TV3
- Europa Press
- Merca2
- Agencia6
- Radio Intereconomía
- RUG Radio
- Pukecast
- Web3.tv
- Techie Trends
- Territorio Blockchain
- Tecno Hotel
- The Arabian Mirror
- Yelp
A deliberately small boutique, built on senior judgement and close relationships across the market.
- 01
Selective by design
We take on a few engagements at a time, which means the people who set the strategy stay close to the work until it ships.
- 02
Strategy, communications and market knowledge in one place
One team plans and runs the whole marketing function, and everyone on it follows these markets closely enough to know how they actually move.
- 03
Technical products, clear narratives
We take time to understand the product itself, including the regulation and market structure around it, and turn that into a story investors and partners can act on.
- 04
Credibility for founders and teams
We help founders become known and trusted by the investors, partners and media that matter to them, so conversations start warmer and move faster.
Five pillars, combined around your stage and your market.
- 01
Strategic Positioning
A clear position the market understands, and a plan for reaching the people who buy, fund, regulate or integrate.
- Brand strategy
- Market positioning
- Messaging
- Narrative development
- Go-to-market strategy
- Market entry
- Fractional CMO
- 02
Communications & Reputation
Coverage and presence in the venues your buyers, partners and regulators actually read, with founders the market recognises.
- PR strategy
- Media relations
- Founder visibility
- Executive communications
- Thought leadership
- Podcast & speaking strategy
- 03
Growth & Distribution
Consistent presence and curated proximity to the operators, communities and partners that move first.
- Social media strategy
- Content systems
- Community
- Campaigns
- Partnerships
- Ecosystem growth
- 04
Digital Asset & RWA Marketing
Narratives for tokenisation, RWA and digital asset products that hold up in front of institutions.
- Tokenisation narratives
- RWA positioning
- Institutional communications
- Ecosystem activation
- Launch strategy
- 05
Search & Visibility
Found by the right people in search and in AI answers, on a site that turns attention into conversations.
- SEO
- GEO / AI visibility
- Website audits
- Content optimisation
- Competitive positioning
Work across the markets building digital finance.
Selected engagements and executive leadership across tokenisation, RWA, exchanges, infrastructure and growth, organised by market rather than as a logo wall.
- 01
Tokenisation & RWA
Institutional positioning and narrative for regulated tokenised products and real-world assets.
Read the case- NexBridge · tokenised Bitcoin capital markets
- Tokenised treasuries and real-world asset narratives
- SATS Capital · institutional brand architecture
- 02
Exchanges & Platforms
Pre-launch strategy, marketplace positioning and distribution for platforms and exchanges.
Read the case- NexPlace · digital asset marketplace launch
- Distribution and partner-led acquisition strategy
- Exchange listing and launch campaigns
- 03
Web3 Infrastructure & Protocols
Repositioning and go-to-market for technically dense infrastructure, DeFi and emerging technology.
Read the case- Envoy DeFi · rebrand and protocol GTM
- Cookie3 · on-chain analytics category positioning
- Infrastructure and DeFi narrative development
- 04
Real Estate & Technology
Positioning for PropTech and real estate innovation moving into digital and tokenised models.
- PropTech and real estate innovation
- Digital transformation narratives
- Bringing technical products to non-native audiences
- 05
Fundraising & Growth
Investor-facing positioning and growth strategy for companies raising and scaling.
Read the case- Portio Capital · investor GTM around a completed round
- Fayre Labs · marketing leadership and community growth
- Startup positioning and investor communications
Boutique is not a size. It is a standard.
- 01
Fewer clients, deeper relationships
A limited roster so the work stays senior, considered and close.
- 02
Senior involvement, start to finish
You work with strategic thinking directly, not layers of account management.
- 03
Strategy before execution
We agree where the company should sit in its market before anything ships, which keeps everything that follows cheaper and more effective.
- 04
Bespoke, never templated
Each engagement is built around your stage, market and goals. No stock proposals.
- 05
A network built since 2019
Relationships with funds, exchanges, media, conferences and operators, built over years of working inside the sector.
- 06
Founder-led
One senior person accountable for the outcome, working across Europe, the US, the Middle East and Asia.
Founder & Strategic Advisor
Silvia Mogas
Silvia founded Blockchain Marketing Boutique in 2019, after two decades across marketing, partnerships and growth.
Her work sits between the product and the market. She takes technically dense companies and helps them explain what they do, earn trust and reach the people who decide.
A founder and operator rather than an influencer, she holds the marketing function for the companies she works with. Her experience spans Europe, the United States, LATAM and Asia, and she speaks and contributes regularly across the sector.
- 20+ years across marketing, partnerships and growth
- In blockchain, digital assets and Web3 since 2019
- Experience across Europe, the US, LATAM and Asia
- Founder and operator, not an influencer
- Connects technology, business and adoption
- Speaker and active ecosystem contributor
Built for companies where trust is the market.
- 01RWA and tokenisation companies
- 02Blockchain infrastructure
- 03L1 / L2 ecosystems
- 04Exchanges and platforms
- 05DeFi protocols
- 06Fintech and institutional crypto
- 07Real estate technology
- 08Emerging technology companies
Point of view
- 01Being heard by the right twenty people is worth more than being seen by a million.
- 02Trust in this market is built long before the first meeting.
- 03Serious products rarely fail on engineering. They fail on how they are explained.
- 04Capital markets reward signal, and very little of this industry produces it.
We stay close to the market so your story stays current.
Trust The Signal is our media platform on capital markets, digital assets and emerging technology. It keeps the team close to the narratives moving the market, and that insight goes straight into the work we build for clients.
Before more activity, find the position the market needs from you.
Share your company, current priorities and latest deck. We review every enquiry before the first strategic conversation. Engagements are taken by selection.
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