A boutique for the companies building blockchain, tokenisation, RWA and financial infrastructure. We turn complex technology into a position the market understands, an authority founders can carry, and distribution that reaches the people who decide.
We take a small number of engagements and give each of them senior attention. Boutique is a standard, not a size.
Positioning, narrative, PR, growth and distribution handled by people who understand how these markets actually move.
We read the product — regulation, mechanics, market structure — and translate it into a story the market can understand and act on.
We build the authority that opens conversations with investors, partners, media and institutions before the first meeting.
A single, defensible position the market understands — and a path to the audiences that buy, fund, regulate or integrate.
Earned credibility in the venues your buyers, partners and regulators actually read — and founders positioned as authority.
Consistent presence and curated proximity to the operators, communities and partners that move first.
Institutional-grade narratives for tokenisation, RWA and digital asset products — built for trust, not hype.
Found by the right people — in search, in AI answers, and on a site that turns attention into conversations.
Selected engagements and executive leadership across tokenisation, RWA, exchanges, infrastructure and growth. Presented by market, and by the value of the work — not as a logo wall.
Institutional positioning and narrative for regulated tokenised products and real-world assets.
Pre-launch strategy, marketplace positioning and distribution for platforms and exchanges.
Repositioning and go-to-market for technically dense infrastructure, DeFi and emerging technology.
Positioning for PropTech and real estate innovation moving into digital and tokenised models.
Investor-facing positioning and growth strategy for companies raising and scaling.
Explore the full record of selected work.
Selected work01
A limited roster so the work stays senior, considered and close.
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You work with strategic thinking directly, not layers of account management.
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We earn the direction first. Activity without a position is expensive noise.
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Each engagement is built around your stage, market and goals. No stock proposals.
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Relationships across funds, exchanges, media, conferences and operators — global by default.
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One point of judgement accountable for the outcome, across Europe, the US and Asia.
Founder & Strategic Advisor
Silvia founded Blockchain Marketing Boutique in 2019 after two decades across marketing, partnerships and growth. She works at the point where technology, business and adoption meet — translating complex products into positioning, authority and distribution that markets act on.
Founder and operator, not an influencer. She holds the marketing function for the companies she works with, with experience across Europe, the United States, LATAM and Asia, and is an active speaker and contributor across the sector.
RWA and tokenisation companies
Blockchain infrastructure
L1 / L2 ecosystems
Exchanges and platforms
DeFi protocols
Fintech and institutional crypto
Real estate technology
Emerging technology companies
Trust The Signal is our media platform on capital markets, digital assets and emerging technology. It keeps the team close to the narratives moving the market — and that insight goes straight into the positioning, content and campaigns we build for clients.
Share your company, current priorities and latest deck. We review every enquiry before the first strategic conversation. Engagements are taken by selection.
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Positioning · Narrative · Distribution