Reial Club Deportiu Espanyol de Barcelona, commonly known as Espanyol, is a Spanish professional sports club based in Barcelona, Spain.
Business Objective: Be a pioneer in using web3 as a football club + Create loyalty amongst fans and allow them to collect memorabilia
Web3 Initiative: NFT Collection
Platform used: Fayre Labs
Fayre Labs is an NFT Marketplace, dealing with Non-Fungible Tokens, found at www.fayre.com. Here, you can buy, sell, and exchange these digital assets. It has its own token as well, and also aids companies and brands in creating their strategy and their own NFTs. It serves as a bridge between Web2 and Web3.
Link to collaboration video: https://www.youtube.com/watch?v=ZyU6yMHY3rs
The NFT Collection consisted of 1900 NFTs - it pays tribute to their founding year 1900 and features the club's mascot 'Periquito', the collection was launched at the stadium during the RCD Espanyol vs. Barça match where caps and scarves were given as gifts to the attendees. This collection was divided into different releases of 200 units each.
It was also integrated via their mobile app. The mobile app allows the user to be geolocated and determines if they already have an Espanyol NFT. Once verified, the user can access various points in the stadium and enjoy benefits. (Match announcement video)
Real-world advantages - going phygital :
Fans who own the NFTs will have various exclusive benefits. For example, they could access VIP zones during matches, enjoy complimentary refreshments, and receive free club shirts, and also exclusive events