Answers
What does executive positioning involve, and what does Executive Voices offer?
Executive positioning decides what a leader's name should stand for before anything is published, then builds the evidence, the writing and the visibility around it. Executive Voices, the executive service from Blockchain Marketing Boutique, offers it as three engagements: a positioning intensive, an executive editorial partnership, and PR and speaking visibility. It works in English and Spanish, between London, New York, Barcelona and Dubai.
Positioning intensive
An examination of the leader's experience, audience and existing presence, ending in a positioning narrative, an executive biography and editorial themes. It suits a new role, a company launch or a change in direction. For leaders who work across markets, the position is tested in each of them: a claim that lands in New York may need different evidence in Dubai, London or Latin America.
Executive editorial partnership
LinkedIn content, articles, opinion pieces or newsletters, developed from focused interviews and existing material around an agreed editorial plan. The leader's thinking is the source material, and nothing is published without their approval.
PR and speaking visibility
Research into relevant press, radio, television, podcast and speaking opportunities in the US, Europe, the Middle East and Latin America, with editorial angles, targeted pitches, speaker positioning and interview preparation. Coverage and invitations remain editorial decisions; they are never guaranteed.
Who it is for
Founders, executives, advisers and experts across B2B sectors. A large following is not required. Real experience and a clear reason to communicate it are. Every engagement begins with a defined scope, deliverables, review process and fee.
What should your name stand for?
Tell us about your work and the people you need to reach. We will start with the right question, not a package of posts.