Answers
Questions asked before the first conversation.
Each one answered in the first paragraph, with the reasoning underneath.
- 01
How do you choose a marketing partner for a digital asset company?
Judge four things: who will actually do the work, whether they can defend a position in front of an institutional reader, how conservative they are about claims made on your behalf, and whether the engagement is scoped around a decision you are facing rather than a list of deliverables. In this market the people writing the strategy and the people executing it should be the same people.
- 02
Do you need a fractional CMO or a marketing agency?
If the open question is what to say and to whom, the company needs marketing leadership, not more output. Fractional leadership fits when the decisions — position, sequence, which markets, which audiences, who to hire — are still unresolved; an execution partner fits when those decisions are already made and the work is to run them well. Choosing output while the position is unsettled is how budget gets spent on activity nobody can defend.
- 03
What does the BMB Market Signal Diagnostic cover?
It is a focused strategic review of where a company stands in its market: position, perception, visibility, credibility and adoption readiness. It answers three questions — where are we now, what does the market understand about us, and what should we do next — and it is applied for rather than booked, because the reading is done before we reply.
- 04
What does marketing for a tokenisation or RWA company involve?
Four things: positioning, institutional communications, launch strategy and partnerships. The work is written for institutional readers, so the claims stay conservative and the tone stays measured.
- 05
How do PR and media relations work for a blockchain company?
PR strategy, media relations, founder and executive visibility and thought leadership are treated as one body of work. Coverage is something a credible story earns, so the story comes first and BMB is careful about what it claims on a client's behalf.
- 06
How does an engagement with BMB work?
Engagements are taken by selection and usually run as strategic retainers or defined projects. They start with a strategy call, the scope is agreed, and the work then moves from strategy into execution.
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