Clarity
Translate complex products into a position the market can understand and act on.
The BMB brand system.
A practical guide for using Blockchain Marketing Boutique with the right tone, visual restraint, logo treatment, and press-ready language.
About the firm
Blockchain Marketing Boutique is a GTM, narrative, and distribution partner for builders in digital assets, tokenization, and market infrastructure. Founded in 2019 by Silvia Mogas. Selective by design.
The firm operates between product and market, translating regulated, technical, and structurally complex products into a position that capital, regulators, and counterparties can act on. We work in English and Spanish, internationally.
Brand position
Trust
Use receipts over rhetoric. Stay conservative with claims, especially around regulated markets.
Access
Distribution is proximity to the right people, not volume for its own sake.
Usage rules
Use
Ink on paper, wide margins, restrained signal accents, formal first mentions.
Avoid
Neon, gradients, chain icons, crypto cliches, inflated claims, exclamation marks.
Write
Short sentences. Concrete nouns. One idea per line. Senior, quiet, specific.
Do not write
Synergy, ecosystem, unleash, next-gen, world-class, seamless, revolutionary.
Press contact
Silvia Mogas, Founder
silviam@bmbweb3.com- Monogram
- B with low dot.
- Use for favicons, social avatars, tight surfaces. Minimum size 24px.
Download - Wordmark
- Full lockup with EST. MMXIX.
- Use in formal contexts: footers, contract headers, business cards. Minimum height 32px.
Download - Stacked wordmark
- Editorial three-line version with italic Marketing.
- Use for cover slides, brand films, posters, editorial surfaces and selective social assets.
Download
Palette
Ink
#0A0A0A
Primary text, rules, formal surfaces.
Paper
#F5F2EC
Default background. Warm, document-grade.
Graphite
#3A3F45
Secondary copy and quiet metadata.
Steel
#2A3540
Reserved accent for specific UI states.
Signal
#5B1A1F
Deep oxblood for callouts, labels and emphasis.
Typography
Display serif - Newsreader
We say less. The product says more.
Body sans - Inter
Inter, set small with generous line-height. Tabular figures for numbers. Sentence case in formal documents, lowercase in product surfaces.
Voice
We do not run campaigns. We build the path between a product and the market it needs.
Boutique is not a size. It is a standard.
Crypto markets reward attention. Capital markets reward signal.
We are the layer between what you built and who needs to know.
Visual guidance
Layout
Use a 12-column editorial grid, long rules, small labels, asymmetry and generous whitespace.
Color
Signal oxblood is a precise accent, not a background default. Keep it below roughly 2% of formal surfaces.
Imagery
Use editorial documentary imagery when needed. Never use stock crypto graphics, glow, coins or abstract gradients.
Logo
Use monochrome institutional marks for formal contexts. Reserve expressive campaign assets for social and event surfaces.
Download
Keep the full guidelines close.
Includes positioning, palette, logo usage, voice rules, visual direction, and press contact details.
Download brand guidelines PDF