Blockchain Marketing Boutique.
Brand book / media kit

Logos, colour, type, imagery.

How to use the Blockchain Marketing Boutique identity: the marks and where each one belongs, clear space and minimum sizes, the palette, the type system, imagery direction and layout.

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  • Monogram
    Monogram
    • B with low dot.
    • Favicons, social avatars, app icons, stamps and any surface under 120px.
    • Minimum size 24px. Clear space: the height of the B on all four sides.
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  • Wordmark
    Wordmark
    • Horizontal lockup with EST. MMXIX.
    • Footers, document headers, business cards, partner and sponsor lockups.
    • Minimum height 32px. Clear space: the cap height of the B on all four sides.
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  • Stacked wordmark
    Stacked wordmark
    • Editorial three-line version with italic Marketing.
    • Cover slides, posters, brand films, event backdrops, social key frames.
    • Minimum width 140px. Clear space: one line height on all four sides.
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Logo misuse
  • Do not recolour the marks. Ink on paper, or paper on ink. Nothing else.
  • Do not stretch, condense, rotate or re-space the lockups.
  • Do not add shadow, glow, bevel, outline, gradient or holographic fills.
  • Do not rebuild the wordmark in another typeface, or retype EST. MMXIX as Est. 2019.
  • Do not enclose the monogram in a circle, square, shield or badge.
  • Do not place a mark over busy imagery, or on a ground with less than 4.5:1 contrast.
  • Do not pair a mark with chain, hexagon, node, coin or padlock iconography.
  • Do not animate the marks on a loop. A single reveal, or nothing.
Palette

  • Ink

    #111111

    Primary text, rules, dark surfaces.

  • Paper

    #F5F1EA

    Default background. Warm, document-grade.

  • Graphite

    #3A3F45

    Secondary copy and quiet metadata.

  • Steel

    #2A3540

    Dark UI states and hover on ink.

  • Signal

    #6B0F1A

    Oxblood accent for labels, rules and emphasis.

Extended tokens

Signal deep

#4A0A12

Hover and pressed states on signal surfaces.

Signal on dark

#C0403C

The accent when it sits on ink or ground dark.

Ground dark

#14110C

Full-bleed dark bands and closing panels.

Rule

rgba(17,17,17,0.10)

Hairline dividers. Never heavier than 1px.

Colour rules

Proportion

Paper and ink carry roughly 90% of any surface. Graphite covers secondary copy. Signal stays under 2%: a label, a rule, a single mark.

Backgrounds

Paper by default. Ink or ground dark for a closing panel or a cover. Signal is never a page background.

On dark

Swap signal for signal-on-dark so the accent holds contrast. Keep body copy at paper, not pure white.

Never

Gradients, neon, iridescence, transparency stacks, or a sixth colour introduced for a single asset.

Typography
Display serif - Cormorant Garamond

Ink on warm paper. Wide margins.

Body sans - Inter

Inter, set small with generous line-height. Sentence case in documents, lowercase in product surfaces. Tabular figures wherever numbers appear.

Labels - JetBrains Mono

Section 04 / Typography / EST. MMXIX

Display

Cormorant Garamond

34-64px, tracking -0.022em, weight 500-600

Headlines, cover lines, pull quotes.

Subhead

Cormorant Garamond

22-34px, tracking -0.012em, weight 500

Section openers and card titles.

Body

Inter

14-17px, line-height 1.55

Running copy, captions, lists.

Label

JetBrains Mono

10.5-11px, uppercase, tracking 0.14em

Eyebrows, index refs, table headers.

Numerals

JetBrains Mono

Tabular figures

Data, dates, prices, chart axes.

Imagery

Photography

Editorial documentary. Real rooms, real desks, real documents, real people at work. Warm, slightly desaturated, natural light, no heavy retouching.

Never use

Stock crypto imagery, 3D coins, glowing nodes and grids, hooded figures, abstract gradient meshes, or AI renders with invented interfaces.

Crops and framing

Full-bleed or flush to the grid. Portraits crop tight and off-centre. No rounded corners, no drop shadows, no floating cards over imagery.

Charts and diagrams

Ink plus one accent. Hairline axes, tabular figures, labels set directly on the data. No 3D, no legends where a direct label works.

Layout

Grid

12 columns, 1320px maximum width, rail padding from 24px to 64px.

Structure

Label on columns 1-3, content on 4-12. Asymmetric by default. Never a centred hero.

Rules

1px hairlines at 10% ink to separate sections. Long horizontals, never boxes around everything.

Space

Wide margins and generous vertical space. Density is reserved for tables, indexes and footnotes.

Name in text

First mention

Blockchain Marketing Boutique

Afterwards

BMB

Never

bmb, B.M.B., BMB Boutique, The Boutique, Blockchain Marketing

Founded

2019. Written EST. MMXIX only inside the wordmark.

Boilerplate

Blockchain Marketing Boutique is a marketing and communications boutique for companies building in digital assets, tokenisation and market infrastructure. Founded in 2019 by Silvia Mogas.

The firm works on positioning, communications, growth and distribution, in English and Spanish, internationally.

Press contact

Silvia Mogas, Founder

silviam@bmbweb3.com
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Keep the brand book close.

Logo usage and clear space, misuse, palette and tokens, typography, imagery direction, layout and press contact.

Download brand book PDF