Answers
How do PR and media relations work for a blockchain company?
PR strategy, media relations, founder and executive visibility and thought leadership are treated as one body of work. Coverage is something a credible story earns, so the story comes first and BMB is careful about what it claims on a client's behalf.
Strategy before outreach
The first question is what the company can credibly say and to whom. Outreach to outlets follows from that, rather than the other way round.
Founders and executives as the story
Founder and executive visibility, together with thought leadership, gives press and institutional readers a person and a point of view to engage with, not only a product announcement.
Earned, and described as earned
Coverage is not guaranteed and is not described as if it were. Claims made on a client's behalf are kept to what can be supported.
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Start with the story.
Tell us what the company has to say and who needs to hear it. We will say whether PR is the right instrument yet.