Marketing & communications
Fayre Labs
The sports IP studio behind the official RCD Espanyol NFT collection.
- Sector
- Sports IP · NFTs
- Engagement
- Marketing & communications leadership
- Brand
- RCD Espanyol
- Year
- 2022
Fayre Labs is a sports IP studio that brought LaLiga club RCD Espanyol on-chain with an official NFT collection. Silvia Mogas led the marketing and communications function across the launch.
Part of that mandate was education. Crypto and NFTs were new to most of the club's audience, so we built Fayre Academy, a plain-language library that explained the technology behind the collection to fans, collectors, and partners.
24 references
Press, announcements and founder coverage.
Selected references around Fayre Labs, the RCD Espanyol NFT collection, the $3.8M raise, metaverse positioning and Luis Carranza's founder profile.
- 012022RCD EspanyolES
Fayre presenta la coleccion de NFT de nuestras mascotas
- 022022RCD EspanyolES
De mascota a NFT
- 032022Pericos.esES
Fayre presenta la coleccion NFT de las mascotas pericas
- 042022iSportConnectEN
iSportConnect combines with Fayre for Web3 Summit
- 05Feb 2022RCD EspanyolCA
El Club s'alia amb Fayre i Web3 per activar els NFT
- 062022RCD EspanyolEN
Limited edition collection of blue and white NFTs
- 07Feb 2022LaLiga Global FutbolEN
RCD Espanyol to create new revenue streams through NFT activations partnership
- 08Feb 2022The Stadium BusinessEN
Espanyol to offer stadium-focused NFT experiences
- 09Feb 2022AccessNewswireEN
Spanish La Liga football club RCD Espanyol teams up with NFT marketplace Fayre for Web3 adoption
- 10Feb 2022GlobeNewswireEN
Fayre raised $3.8 million to help brands create and manage NFT communities
- 11Feb 2022MarTech SeriesEN
Fayre raised $3.8 million to help brands create and manage NFT communities
- 12Feb 2022IBS IntelligenceEN
Fayre raised $3.8m to help brands create and manage NFT communities
- 13Feb 2022Yahoo FinanceEN
Fayre raised $3.8 million to help brands create and manage NFT communities
- 14Feb 2022Digital JournalEN
Fayre raised $3.8 million to help brands create and manage NFT communities
- 15Feb 2022CointelegraphEN
Fayre, the ground-breaking NFT marketplace that is already making waves
- 16Feb 2022Cointelegraph en EspanolES
Fayre es un innovador mercado de NFT que ya esta causando sensacion
- 17Feb 2022JinseZH
Fayre raised $3.8 million
- 18Feb 2022IT JuziZH
Fayre received $3.8 million strategic investment
- 19Feb 2022OMGFintechEN
Fayre raises $3.8 million to help brands create and manage NFT communities
- 202021TechRoundEN
Top 25 players of the metaverse
- 212021MintinformationEN
Why experts predict metaverse property investment could be better than physical
- 22ProfileMarketScreenerEN
Luis Carranza: positions, relations and network
- 232021Fayre Labs / MediumEN
Is El Salvador bitcoin adoption a good idea? Fayre CEO Luis Carranza says yes
- 242021Fayre Labs / MediumEN
AMA Luis Carranza and Titans Ventures
20 articles
Fayre Academy.
An education library that takes a newcomer from “what is a blockchain” to buying their first NFT, written for a mainstream sports audience.
Enter the Academy