Client
Marketing & communications
Fayre Labs
The sports IP studio behind the official RCD Espanyol NFT collection.
- Sector
- Sports IP · NFTs
- Engagement
- Marketing & communications
- Brand
- RCD Espanyol
- Year
- 2022
About
Fayre Labs is a sports IP studio that brought LaLiga club RCD Espanyol on-chain with an official NFT collection. Blockchain Marketing Boutique held the marketing and communications function across the launch.
Part of that mandate was education. Crypto and NFTs were new to most of the club's audience, so we built Fayre Academy, a plain-language library that explained the technology behind the collection to fans, collectors, and partners.
Programme
20 articles
Fayre Academy.
An education library that takes a newcomer from “what is a blockchain” to buying their first NFT, written for a mainstream sports audience.
Enter the Academy