Selected workCase 07 / 07PR & communications

Cookie3

pre-launch PR and category positioning

01Context

Cookie3 is an on-chain marketing analytics platform designed to help Web3 companies understand user behaviour and marketing performance. The engagement focused on generating awareness and credibility ahead of key product and company milestones.

02Challenge

Translate a technical analytics platform into a narrative that marketers, agencies, founders and data buyers could understand and act on. The company also needed access to relevant journalists, podcasts and Web3 industry voices.

03Approach

PR and communications support covering pre-launch publicity, media relations, podcast opportunities and founder positioning. The work included journalist introductions, interview coordination, contributed thought leadership and connections with relevant KOLs and Web3 marketing professionals.

04Outcome

Secured earned-media and podcast opportunities around key company milestones. The engagement increased Cookie3's visibility within the Web3 marketing ecosystem and helped position its leadership within the emerging on-chain analytics category.

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