Fayre Labs

Fayre Labs was a Web3 sports and intellectual-property studio responsible for the official NFT collection of LaLiga club RCD Espanyol. The wider ecosystem included the $FAYRE token, an NFT marketplace, educational content and community activations.

Build the marketing function from the ground up and coordinate several interconnected launches. The work required translating Web3 concepts for football supporters while also serving crypto-native audiences, partners, media and token holders.

Led the marketing and communications function with responsibility for a seven-person team and an approximately $1M marketing budget. The work included GTM strategy, the Cool Pericos NFT collection, the $FAYRE token campaign, community building, PR, KOL partnerships and marketplace communications. The programme also included four stadium activations, a press conference, online community events and Web3 Pills educational content in three languages.

Launched the official RCD Espanyol NFT collection and supported the $FAYRE token exchange-listing campaign. Built a community of more than 20,000 people and activated the project through stadium events, educational initiatives, social content and earned media. The engagement also helped establish the marketing infrastructure required to support Fayre Labs' wider Web3 ecosystem.