Fintrade

Fintrade was brand and go-to-market advisory for a licensed European asset manager expanding into digital asset products.

Translate an unfamiliar value proposition into terms that compliance teams and retail investors moving from traditional finance into digital assets could trust.

Silvia sourced initial client capital and refined the product positioning for the target audience, working within the language, products and distribution channels of a regulated institution entering a new category.

Sourced initial client capital and established the market-entry positioning for the firm's move into digital asset products.