Sports NFT launch & supporter education
Cool Pericos · RCD Espanyol
The official RCD Espanyol NFT collection and its supporter education programme, delivered within Fayre Labs.
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The challenge
Introduce Web3 to football supporters without assuming prior knowledge of blockchain, wallets or NFTs, while also communicating with crypto-native audiences.
The programme
The work included the Cool Pericos collection launch, stadium activations, a press conference, online community events, PR and educational content in three languages.
Education alongside the launch
Fayre Academy and Web3 Pills explained the technology behind the collection. The education programme was part of the supporter experience, not an unrelated content initiative.
