Marketing & communications leadership
Fayre Labs
Executive leadership across a Web3 sports and intellectual-property studio, distinct from the Cool Pericos programme.
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The mandate
Build the marketing function from the ground up, coordinating the company’s token, NFT marketplace, partnerships, PR and community communications.
Marketing leadership
Silvia led marketing and communications across strategy, team coordination, launch planning, KOL partnerships and marketplace communications. The executive role combined company-wide marketing leadership with hands-on delivery across its Web3 ecosystem.
An interconnected ecosystem
The work connected the $FAYRE token campaign, the marketplace, educational content and community activations. The RCD Espanyol collection was one programme within this wider remit.
